Astute Social Advertising Analysis (CIS-141 Week 10)

This week our assignment was to review the 7 Best Twitter Ads on Astute Solutions Blog and select a favorite Company Ad. The companies selected in their review were as follows: Nationwide, Kikkoman USA, Volkswagen USA, Casper, Gas-X, and "Flo from Progressive." Unfortunately for me, I was not able to find promoted tweets for these businesses. They were just not popping up in my timeline. I had several other businesses pop-up, however, and in turn, I decided to use one of the ads from the other companies. Specifically, I selected Subway.

I’m retweeting this for #LCCC141 because I cannot find prompted ads for the companies suggested. I will be using this in my blog post dropping this afternoon. https://t.co/3tOEz3uQYY

— Мішель Гривня (@mhryvnak) March 28, 2020

As you can see, the photo did not embed from my retweet so I'll include it below:

What Subway did well 

Punchy copy: Not much copy here, the got right to the point with their message "Free Footlong" which immediately attracts your attention, but the "when you buy two" is in smaller type. I feel this advertisement's message is timely with all of the shelter in place, and quarantine lockdown going on amid the novel Coronavirus. Consumers may not have otherwise known that Subway offers takeout/delivery specials.

Attention-grabbing visuals: The sandwich photos play on people's hunger and wish to return to normal life. They attract the consumer to take advantage of the take-out special. (Although, to be completely honest, I've never had a subway sandwich that remotely resembles what you see in their ads)

Compelling to click through: When you click the advertisement, it takes you to a map of local subway restaurants that are offering the takeout special near your location. You can then order right off of the landing page of the restaurant you select.

What you can take away

Many restaurants now are offering specials to attract customers to come back to their restaurants with the social distancing that the CDC is pushing. They are offering takeout as well as delivery specials so that they can continue running their business until life returns to normal. Subway is just another one of these restaurants offering up such specials. You can bet on this continuing for as long as the COVID-19 virus makes it necessary to quarantine. People need to eat and many of us who are working from home are sick of cooking and running out of ideas! Subway helps you with doing the cooking for you and allowing you to get the food without putting yourself or others at risk!